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Design consultants
Bazil Tung
Charlie Bolton
Michael Paterson
Wai Chung
I’ve always been very hands-on since I was young, and I get
I’ve been a product designer for over ten years, seven of those
During the past five years I have been involved in the industrial
Philips was my first employer and I’m still here now, so essentially
immense gratification out of making things with my hands.
years at Philips. I have designed many products for Philips:
design of many audio products from 5.1 home cinema, to
this is my first job! I have been in design for sixteen years and I’ve
Whether it is making objects or making music, there is always a
headphones, TVs and speakers. I moved to the Hong Kong Design
SoundBars and more recently the Shoqbox portable wireless
been involved in audio since 2002. This started with headphones,
natural urge to create. Over the years, this love of making grew
Studio in 2007 where I am the lead designer for the Fidelio speaker
speaker range.
then I moved into personal audio, and now my role is Senior
into an appreciation in well designed objects and admiration for
range. This has been one of the highlights of my career so far -
Design Consultant in the home audio team working with a group
well produced sound. Soon, passion turned into an obsession,
I worked on the original Fidelio speaker family, and I have seen
What I love about designing audio products is the challenge.
of designers on products such as Hi-Fis, clocks and boom-boxes.
and it became clear that audio design was the best possible
it grow to the point where we are now market leaders in this
The key to the process is balancing the technical aspects of
outlet for both of these passions to live out.
category.
acoustics and the creative nature of design. To produce a
In basic terms I am product designer - one that helps with the
distinctive and desirable product that works beautifully and does
whole process of product development from concept to final
The great thing about my role being an audio designer at Philips,
My role as Senior Design Consultant has a wide variety of
not compromise on performance. Understanding how to balance
design. This starts with the initial sketch workshops, the discussions
is that I get to be very hands-on in the entire development
responsibilities. The most enjoyable part is the actual designing: the
these is the key to creating relevant design and excellent audio
with the engineers regarding technical restraints, finalizing the
process from start to the finish – defining and drawing out
early stage in the project where you have to think of new ideas
products.
design, the production of the first molded parts, down to the trial
product concepts, prototyping acoustic and wearing comfort
and create new concepts. However, that is just one part of my job.
runs until the product is realized.
ideas, and following through to manufacturing executions before
As important as coming up with the design is making sure it gets
The reward of being a designer is that you are able to reach
the piece is finally completed and arrived on the shop shelves.
to market. Therefore co-designing with acoustic and mechanical
and influence many people through your creative work. To be at
It is an exciting time for us developing the Fidelio range. We have
engineers is essential in achieving a winning proposition.
the core of bringing products to life, that people use and enjoy
a clear vision of what we want to achieve and by working with
And every day can be quite different. We can be throwing
every day. Seeing the products I’ve designed in store or seeing
the acoustic engineers from the early stages, we are very proud to
innovative product ideas around the room one day, making
In the design studio I am surrounded by inspiring material.
someone use it and hearing what they think still excites me.
be able to craft a selection of premium products that have great
decisions on colors and finishing with the trends team the next,
Our visual trends team has a complete library of every imaginable
For me this validates what I do.
sound, are well integrated and have really well considered features.
and in between we challenge our acoustic experts and suppliers
material. As well as this, my design colleagues always have their
It is a very inspiring range in terms of design.
on how to achieve the perfect sound and bring all of our ideas
latest ideas and projects on display, so just working around the
What has most affected the design of audio products in recent
to reality – what is typical about design at Philips is that there is
studio you can get inspired by other peoples work. For the Fidelio
years is that people want their audio products to sound better
never a typical day, there is never a dull moment.
docking range we have started looking at using natural materials
and better, the expectation of sound quality continually increases.
that enhance acoustic performance. For the first time we used real
When you go to the movies, it’s because you want to get
To work in audio design at Philips, you have to be equally
wood housings instead of plastic.
swept away for a moment. You want to get totally lost in what’s
passionate about making great designs and great sound, be
happening on-screen - and around you. Sound plays a massive
engaged in what you create and genuinely care about reaching
part in that experience. Our job is to perfectly recreate that
people. I think only this kind of obsession inspires creativity,
authentic movie experience in your home and ensure that our
and in turn making truly great and meaningful audio products.
design is the visual synthesis of that authentic experience. It has
to work beautifully and the look and feel must testify to the
excellent acoustic capabilities of the product.
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