ISS Technology Update Volume 8, Number 4

Meet the Expert—Robert Elliott
Robert Elliott is a Master Architect with the HP Industry Standard Server Platform
Architecture Team. Over his 15-year career, he has become widely respected
within HP and in the server storage industry. Rob represents HP in the T10
Technical Committee of the InterNational Committee on Information Technology
Standards (INCITS, pronounced "insights‖), and he has served as the editor of
several standards including Serial Attached SCSI (SAS).
Gene Freeman, manager of the ISS Platform Architecture Team, believes that
Rob’s success is largely due to his ability to assimilate and synthesize massive
amounts of information and then recall those elements that are relevant to solving
a particular problem.
An explorer
Rob’s hobbies include hiking and go-karting. His hiking treks have included
Mt. Kilimanjaro in Tanzania, the Daikiretto in the Japanese Alps, the Inca Trail to
Machu Picchu in Peru, Mt. Rainier in Washington, and about a dozen of the

Colorado 14ers (peaks with elevation greater than 14,000 ft.).

Name: Robert Elliott
A significant contributor to SAS technology
Title: Master Architect, ISS Platform
Architecture
As editor for the T10 Technical Committee, Rob led the industry's development of
Years at HP: 15
SAS since its inception in July 2001. In April 2009, Rob received the INCITS
University: BS Computer Engineering,
Service Award, which recognized his contributions to the INCITS/T10 technical
University of Illinois at Urbana-
committee in the development of the SAS standards. The award cited Rob’s
Champaign
―tremendous skills and commitment to standardization efforts.‖
U.S. Patents: 16 issued, 5 active
applications
A customer advocate

Rob’s participation in ISS Technology Exchange events and the ISS Technology Advisory Community (TAC) has given him
detailed insight into customer usage models for storage. The knowledge and experience he gains helps engineering and
marketing to develop features that customers desire. He says that the TAC feedback has been very helpful in planning products
that are a few years out, while the ISS Tech Exchanges provide good feedback for short-term planning.
A valuable resource for HP’s storage leadership
Rob states that the technical expertise and customer feedback ISS receives has paid great dividends; HP Smart Array RAID
controllers lead the industry in reliability, performance, and features. SAS technology has enabled HP to build servers and
storage systems that let customers choose whether to deploy enterprise-class SAS drives or entry-level SATA drives. Customers
benefit by not being locked into a single storage solution. SAS technology has enabled the introduction of small form factor
(SFF) 2.5-inch drives into the server market. The SFF design is more versatile and will be a better form factor for solid state
drives (SSDs).



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